Brand merchandise has always been an impactful and integral part of sponsorship and promotions. Great businesses implement a strategic approach that ensures their merchandise is a core part of their overall marketing strategy.
The best-branded items help a business express their brand personality, emotionally connect with their target market, reinforce their message and engage with their customers.
- Promotional Apparel
Apparel with logos is an easy choice. Always the most popular at any event. Make it a t-shirt, hat, sweatshirt, etc.
- Backpacks and Tote Bags aka Drawstring Bag
Backpacks and promotional bags are welcomed by recipients because they are useful products.
- Writing Instruments
There are a wide variety of items from markers, pens, pencils and can include inexpensive pens to the nice gift sets, all with your event logo.
- Desk Accessories
Give someone a useful desk item with your logo and they see it every day. Items like post-it notes, paper clip dispenser, letter opener, pen/pencil holder and more. Use your imagination.
Travel mugs, coffee cups, water bottles and tumblers are always effective giveaways that a donor will keep and possibly use every day.
6. Notebooks & Portfolios
Along with a writing instrument, people are always looking for something to keep their notes in and be organized. A great way to keep your name in front of them every single day.
Available in a wide variety of shapes and sizes (the most popular being business card magnets or calendars), promotional magnets clearly display contact information or date reminders.
- Computer/Electronic Accessories
USB flash drives, mouse pads, iPad and cell phone holders are highly in demand as items that will be used daily especially the travel items like portable batteries for phones and computers.
- Sporting Goods
Sunglasses, golf balls, foam balls, stadium cushions, blankets and umbrellas all are popular items.
- Automotive/Tool Accessories
Emergency kits and ice scrapers come in handy during the cold winter months. Portable flashlights and tool kits.
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